《商務(wù)英語(yǔ)閱讀》課程考試大綱

　　一、課程目標(biāo)

　　《商務(wù)英語(yǔ)閱讀》課程圍繞商務(wù)英語(yǔ)本科專業(yè)國(guó)際化、復(fù)合型和應(yīng)用性的專業(yè)特點(diǎn)，以及素質(zhì)、知識(shí)和能力三位一體的人才培養(yǎng)規(guī)格，堅(jiān)持語(yǔ)言基本功、商務(wù)專業(yè)素質(zhì)與人文素養(yǎng)并重的教學(xué)理念。通過(guò)本課程的學(xué)習(xí)和考試，學(xué)生應(yīng)達(dá)成如下的學(xué)習(xí)目標(biāo)：

　　1.知識(shí)目標(biāo)：通過(guò)課內(nèi)課外大量的原文閱讀，使學(xué)生掌握英語(yǔ)國(guó)家商務(wù)文章的語(yǔ)篇結(jié)構(gòu)和語(yǔ)言特點(diǎn)，擴(kuò)大英語(yǔ)詞匯量，積累專業(yè)術(shù)語(yǔ)，拓展商貿(mào)、文化、政治、生態(tài)等各領(lǐng)域相關(guān)專業(yè)知識(shí)等。

　　2.能力目標(biāo)：培養(yǎng)并提高學(xué)生的英語(yǔ)閱讀理解能力、語(yǔ)言觀察能力、邏輯思辨能力，跨文化溝通能力、通過(guò)閱讀獲取信息的能力等。

　　3.素質(zhì)目標(biāo)：培養(yǎng)學(xué)生的原文閱讀興趣、良好的閱讀習(xí)慣和自覺(jué)思考分析的學(xué)習(xí)習(xí)慣等;引導(dǎo)學(xué)生正確看待外媒涉華言論，明辨是非，樹(shù)立起積極的世界觀、人生觀和價(jià)值觀。

　　4.情感目標(biāo)：在原文閱讀教學(xué)中也要加強(qiáng)對(duì)學(xué)生的思想教育，培養(yǎng)學(xué)生的愛(ài)國(guó)情懷，增強(qiáng)文化自信等。

　　二、考試大綱

　　(一) 參考書(shū)目

　　葉興國(guó).商務(wù)英語(yǔ)閱讀教程(1-2冊(cè))[M]. 上海: 上海外語(yǔ)教育出版社, 2017.

　　(二) 考試方式

　　閉卷考試

　　(三) 考試題型

　　本考試試卷結(jié)構(gòu)和題型具體情況如下：

　　(四) 難易題及比例

　　全卷試題難度分為分為易、較易、較難、難四個(gè)等級(jí)，這四檔在各份試卷中所占的比例約為2：3：3：2。

　　三、題型示例

　　I.詞匯基礎(chǔ)(單項(xiàng)選擇)

　　Directions: Choose the right meaning for each underlined part according to the context.

　　1. When Apple Computer CO-founder Steve Jobs burned himself out 10 years ago, this Silicon Valley Company brought in marketing-savvy John Sculley.

　　A. practical B. shrewd

　　C. sophisticated D. discreet

　　II.句子翻譯(英譯漢)

　　1. Without taking anything away from the technicians, we think it might be fruitful to effect some sort of junction between the computer technologies and the poet. A genuine purpose may be served by turning loose the wonders of the creative imagination on the kinds of problems being put to electronic technology.

　　.....

　　III.長(zhǎng)篇閱讀

　　Directions: Choose the best sentence from A-G to fill each of the gaps 1-5 in the following text. Do not mark any letter more than once.

　　Advertising in the United States is successful under the following circumstances: (1) when it creates a favorable company image; (2) when it relies on scientific research for an accurate evaluation of trends, fashions, needs, attitudes, and motivation; (3) systematically applies the findings of research in solving its problems; (4) avoids exposing the sponsor to charges of unethical practices. 1 In the competitive world of American business, a positive company image is essential to a company’s survival and growth. ......

　　A. Effective advertising is a powerful image-builder.

　　......

　　Directions: Which section of the article (A-M) does each statement (6-15) refer to? For each statement, mark one letter on your Answer Sheet. You will need to use some of these letters more than once.

　　Big Blunders from Big Businesses

　　A) International marketing can be a tricky business. With the increase in global trade,international companies cannot afford to make costly advertising mistakes if they want to be competitive and profitable. Understanding the language and culture of target markets inforeign countries is one of the keys to successful international marketing. Too manycompanies, however, have jumped into foreign markets with embarrassing results. Out oftheir blunders, a whole new industry of translation services has emerged.

　　......

　　6. A word-by-word translation will inevitably lead to ridiculous errors in international advertising

　　.....

　　IV.短篇閱讀(單項(xiàng)選擇)

　　The Norwegian Government is doing its best to keep the oil industry under control. A new law limits exploration to an area south of the southern end of the long coastline; production limits have been laid down (though these have already been raised); and oil companies have not been allowed to employ more than a limited number of foreign workers. But the oil industry has a way of getting over such problems, and few people believe that the government will be able to hold things back for long.

　　......

　　1. The Norwegian Government would prefer the oil industry to ______.

　　A. provide more jobs for foreign workers.

　　B. slow down the rate of its development.

　　C. sell the oil it is producing abroad.

　　D. develop more quickly than at present.

　　《商務(wù)綜合英語(yǔ)》課程考試大綱

　　一、課程目標(biāo)

　　《商務(wù)綜合英語(yǔ)》課程從培養(yǎng)高質(zhì)量應(yīng)用型商務(wù)英語(yǔ)專門(mén)人才的目標(biāo)出發(fā)，旨在幫助學(xué)生在掌握英語(yǔ)語(yǔ)言技能的同時(shí)了解現(xiàn)代國(guó)際商務(wù)的現(xiàn)狀和基本活動(dòng)，以達(dá)到在商務(wù)體驗(yàn)中學(xué)習(xí)英語(yǔ)語(yǔ)言和培養(yǎng)商務(wù)活動(dòng)能力的宗旨。通過(guò)本課程的學(xué)習(xí)和考試，學(xué)生應(yīng)達(dá)成以下學(xué)習(xí)目標(biāo)：

　　1. 系統(tǒng)掌握英語(yǔ)語(yǔ)言知識(shí)，具備聽(tīng)、說(shuō)、讀、寫(xiě)、譯五項(xiàng)基本語(yǔ)言技能。

　　2. 具有綜合運(yùn)用英語(yǔ)獲取國(guó)際商務(wù)現(xiàn)狀和商務(wù)活動(dòng)流程信息的初步能力。

　　3. 具備理解、分析和解決商務(wù)實(shí)踐問(wèn)題的初步能力。

　　4. 增強(qiáng)思想政治和職業(yè)道德素養(yǎng)，培養(yǎng)文化自信，了解并接受行業(yè)規(guī)范。

　　5.了解行業(yè)發(fā)展的新動(dòng)態(tài)、新方法和新手段，促進(jìn)自我更新和專業(yè)化發(fā)展。

　　二、考試大綱

　　(一) 參考書(shū)目

　　嚴(yán)明總主編, 李毅主編. 體驗(yàn)商務(wù)英語(yǔ)(第三版)(1-2冊(cè))[M]. 北京: 高等教育出版社, 2020.

　　(二) 考試方式

　　閉卷考試

　　(三) 考試題型

　　本考試試卷結(jié)構(gòu)和題型具體情況如下：

　　(四) 難易題及比例

　　全卷試題難度分為易、較易、較難、難四個(gè)等級(jí)，這四檔在各份試卷中所占的比例約為2：3：3：2。

　　三、題型示例

　　I. 語(yǔ)法與詞匯

　　1.How fluently she speaks Chinese! The italicized part is_____.

　　A.the subject B.the object

　　C.the complement D.the adverbial

　　2.Consumers who always buy Levi’s when they need a new pair of jeans are showing brand ____.

　　A.stretching B.awareness

　　C.endorsement D.loyalty

　　II. 完形填空

　　We got up early this morning and (1) _____ a long walk after breakfast. We walked through the business section of the city. I told you yesterday that the city was larger (2) _____......

　　1.A.made B.did C.took D.got

　　2.A.than B.as C.so D.like

　　III. 閱讀理解

　　A nine-year-old schoolgirl single-handedly cooks up a science fair experiment that ends up debunking a widely practiced medical treatment. Emily Rosa’s target was a practice known as therapeutic touch (TT for short), whose advocates manipulate patients’“energy field” to make them feel better and even, say some, to cure them of various ills. Yet Emily’s test shows that these energy fields can’t be detected, even by trained TT practitioners. Obviously mindful of the publicity value of the situation, Journal editor George Lundberg appeared on TV to declare, “Age doesn’t matter. It’s good science that matters, and this is good science.”

　　... ...

　　1. What was the so-called therapeutic touch about?

　　A. Curing patients’ diseases through special sensors.

　　B. Treating patients with mental health problems with touching.

　　C. Helping build patients’ energy field for them to get rid of diseases.

　　D. Manipulating patients’ energy field to make them feel better or recovered.

　　......

　　IV. 翻譯

　　1. A brand is a set of associations in the mind of the consumer and one of these is the country of origin.

　　.....

　　V. 書(shū)面表達(dá)

　　Directions:Write an essay of about 200 words on the following topic: The Benefits of Volunteering.

　　In the 1st part, state your position.

　　In the 2nd part, support your views with reasons.

　　In the 3rd part, bring what you have written to a natural conclusion or a summary.

　　Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the instructions may result in a loss of marks.